CS Boilerplate | Production Excellence

Review your previous approach

Review how the previous campaign was executed in depth and do a retro on what worked and what didn't. This will help you figure our what to double down on and what to improve.

Evaluate available resources

Understand what resources are available at the time, both financial and human. Evaluate whether the campaign is going to be a low budget or high budget one. At the same time, account for your team size and make the decision of producing in-house v/s outsourcing it to an agency.

Choose the right people

Based on your available resources and campaign scope, select the right people to bring your creative vision to life. Work with your creative team to curate an exhaustive list of potential directors and production houses. Filter them out basis factors like genres and extensively review their past work. Finally, arrive at your top 2-3 picks.

Finalise costs

Figure out the upper limit for your campaign and allocate it across assets like team, set cost, cast, and more. Remember, great campaigns aren't limited to high budgets. Whatever budget you set for your campaign, with the right team and vision, you'll be able to get great results.

Pre-production meeting

Get the following in order for your PPM:

1/ Style & treatment
2/ Shooting board
3/ Casting brief
4/ HMU, set & props
5/ Lighting setups & camera movements
6/ Music & edit style